Redesigns fail when nobody audits the current flows. These pieces cover usability reviews, design systems, and what to freeze before visual polish. They sit next to our UI/UX design work and the websites those interfaces ship on. Bring three sites you like — with reasons — and the tasks users must finish. That brief is more useful than a mood board that ignores forms, mobile, and the person who will edit the CMS. We would rather ship fewer templates that pass on a phone than a desktop-only look that breaks the first enquiry form.
UX Audit Before Redesign: Process, Checklist & Benefits
How structured usability reviews uncover friction points that analytics alone cannot explain.